Product development

March 3rd, 2016 | #TAJDID-NEWS

Products and services are at the heart of your company. Therefore, it is critical to carefully plan and develop your products. You must determine which product features your customers most prefer and design the product accordingly. There are also decisions to be made about branding, packaging, labeling, and product support services. Upon completion of this workbook, you will be able to:

  • Identify the 5 types of products and services;
  • Distinguish between       consumer       and    business       (industrial) products;
  • Identify the 5 product decisions you must make;
  • Describe the  3  levels  of  a  product  that  add  value  for  your customer;
  • Identify the 2 main sources of new product ideas for your company
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