Pricing and pricing strategy

March 3rd, 2016 | #TAJDID-NEWS

Setting pricing is never an easy task for an enterprise. Selecting the most suitable pricing strategy is even more difficult. A very common mistake in pricing strategy is that companies are often too cost- oriented. Other common pricing mistakes include forgetting to vary prices as the market changes for different products, customer groups                or                                  purchase      occasions. After completing this workbook, you will be able to:

• Describe the 3 general approaches to pricing;
• List internal and external factors that can affect pricing;
• Describe the 2 main pricing strategies for new