Public relations

March 3rd, 2016 | #TAJDID-NEWS

Do any of the below statements sound like your organization?

• Your organization finds it hard to compete with large corporations for public exposure because your advertising budget is limited;
• Your organization has good products that could easily compete with large corporations’ products, but you still find it hard to sell them;
• Your organization has held several social activities, but has not received any praise or acknowledgement from the

The situations above stem from weak relations with your public audience       –        and       under-utilizing        public        relations. The course will help you to be able to:

• Define “Public Relations” in the context of your organization;
• Explain the benefits that Public Relations could bring to your organization;
• Outline the steps required to mount an effective Public Relations program for your organization;
• Identify opportunities to use Public Relations to build a positive image of your organization in your public’s eyes;
• Apply Public Relations activities in day-to-day