Marketing principles Course

March 3rd, 2016 | #TAJDID-NEWS

If you ask anyone about the meaning of the word “marketing” you will find that 90% of the answers, especially in Iraq, indicate a faulty understanding of the word. Marketing means for them only the advertising and promotion of a product, which in reality is only one part of the overall meaning of the concept. The inclusive and simple definition of marketing is the process of satisfying customer needs by which your business makes its profit!

An accurate understanding of marketing is a key to the success of one’s enterprise. As a part of the KNOWLEDGE IMPACT program, this course will lead the trainee to the right understanding of the marketing process and how it can be successfully applied through the following topics:

• The inclusive meaning of modern marketing
• What is the marketing environment and where do I fit?
• What is the market and how can I enter it?
• What is the marketing mix and what does this mean for me?
• International marketing – can I really get involved?